EmpowerVac

EmpowerVac is a short video that offers a tongue-in-cheek look at the dynamics of technology, domestic labor, and privacy. Inspired by the historical door-to-door vacuum cleaner salesmen targeting housewives, the video is narrated from the perspective of a robotic vacuum pitching to an unsuspecting homeowner with promises of gender equity, leisure, and an effortlessly tidy home.

While embracing humor, the artwork delves into the complex relationship between women and household labor, questioning how technology and automation do and do not alleviate women's unpaid labor. It highlights how tech products use the dynamics of gender roles in domestic work and appropriate feminist ideas.

Additionally, EmpowerVac touches on the contemporary reality of consumer “consent” to data monitoring in various devices, emphasizing the small daily trades of personal data for convenience.

“Hey there! My name is EmpowerVac. Thank you for considering me for the position of your potential robotic vacuum I'm here to sweep you off your feet!"

Empowervac

Materials: iPhone video
Dimensions: 
1181 × 1920
Duration: 2:33 minutes

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